Apple the world’s richest company has announced formally what many has speculated for some time. That they’re working on driverless cars.
The Cupertino California based tech giant is better known for the range of phones, tablets and computers. But it has been a poorly kept secret that they have been working on the technology for some time.
The project known as “titan” has around 1000 engineers working on the project at a base in California. It isn’t known as to whether the project is only for software or that indeed with their other products they want to make the whole product. This would definitely be a huge diversification of the business and very much a step in to the unknown. But if Apple have taught the world anything, it’s that they can turn their hand to build great products, and usually at the forefront of technology. They are also one of the world’s best marketers and an iCar is surely not that much of a stretch for the imagination.
The company released its plans in a statement to the highways regulator in the US. In the statement they confirmed that they had invested significant amounts of money and time to the project. They also stated their excitement about the potential of automation of vehicles on the road. There were no particular details in the statement, as the company remains as guarded as possible on the project. This is hardly surprising considering the fight in the market to get products to market.
Whilst not likely to be a common sight on roads anytime in the very near future, governments including Britain’s are very keen on embracing the technology due to its potentially lucrative industries that will spring up around it. The technology has been heavily tested for quite some time in the US and the UK. The cars are a common sight in California where most of the technology is produced and tested. This is only sure to intensify as apple joins the fray, against the likes of Google and Tesla. Whilst Google are yet to pad out their details Tesla are working on putting the technology in to their existing vehicles. Which could be a master stroke.
The British government have been consulting on necessary changes that need to be made to ensure that the cars can be on the road as soon as they are viable. These include changes to insurance and highway code rules.
Joseph is a 34 year old freelance writer from London. He has a wide interest in politics and specialises in the subject. He's also a blog writer in his spare time.