– the world’s top tender-based car rental platform – highlights how conventional car rental options are becoming a form of purposeful consumption for individuals worldwide.

With a growing awareness of the impact individuals have on the environment and society, ethical fashion has gained significant momentum in recent years. While some focus on responsible consumption of specific items such as coffee or chocolate, others extend it to all their purchases, including apparel, travel, household energy usage, and investments. Despite not being an immediate selection, car rental from local owners can also form part of a sustainable and ethical trend.

The rental industry is experiencing rapid growth today. According to the latest data, the car rental industry is projected to have 616.5 million users by 2027, with an expected increase in user penetration from 6.7% in 2023 to 7.8% in 2027. The industry is also expected to produce a revenue of $99.54 billion in 2023, with the majority of transactions taking place online.

The CEO of, Evgeniy Kochetkov, points out the major reasons why people should consider renting a car from local owners  rather than from traditional car rental companies: 

  • Cost Savings – prices are up to 50% lower.

  • Variety – a wide selection of vehicles is available, from compact cars to luxury SUVs.

  • No hidden costs – there are no surprises or hidden fees.

In addition, Evgeniy also notes that “Car rental presents an opportunity to advance sustainable consumption practices by reducing the number of automobiles on the roads and encouraging vehicle sharing. Our marketplace also provides access to electric and hybrid cars that assist in minimizing carbon emissions, thereby promoting a more eco-friendly and sustainable future.”

Currently, the car rental sector is experiencing a shift towards implementing sustainable measures, promoting responsible tourism, aiding local communities, and embracing transparency and accountability. These efforts are aimed at reducing the industry’s environmental and social footprint while attracting sustainability and socially conscious clients.

About uses an advanced auction engine and machine learning system to offer customers the best prices for renting cars and motorbikes worldwide. With a fleet of over 30,000 cars and 5,000 motorbikes, the marketplace is now operating in over 100 countries and offering great discounts to its customers.

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